Another day at the Office...I mean Panera

I'm sitting at a Panera in Marina del Rey with my computer, paperwork and a few books. It's time to start the off-court work to increase the on-court. Since we just opened the Ritz-Carlton to tennis lessons, we now have to get the word out. Easier said than done I'm finding. I can't wait until our classes are jam-packed and there's a waiting list to get in them, but to be honest, I'm enjoying the process of looking for clients. I find business to be really intriguing and I'm having fun thinking from a business point of view. It's a challenge to find new ways to market and continually reassess the product and make it better, but I'm having fun with it. In fact, I like the challenge. My main focus right now is the kids program. Hopefully my experience in teaching in Georgia will help me out! I'm currently putting together proposals to give to principals at private schools in the area. We've met with local parents and are looking for ways to partner with schools and bring tennis to kids in the area. I'm confident we'll have a full junior program up and running by Christmas. Hopefully we'll be hiring by next summer and I have a few people in mind!